You are the Message

Front Cover
Doubleday, 1989 - Business & Economics - 223 pages
5 Reviews
"You are the message."" What does that mean, exactly? It means thatwhen you communicate with someone, it's not just the words you choose to sendto the other person that make up the message. You're also sending signalsabout what kind of person you are--by your eyes, your facial expression, yourbody movement, your vocal pitch, tone, volume, and intensity, your commitmentto your message, your sense of humor, and many other factors.

The receiving person is bombarded with symbols and signals from you.Everything you do in relation to other people causes them to make judgmentsabout what you stand for and what your message is. "You are the message"comes down to the fact that unless you identify yourself as a walking, talking message, you miss that critical point.

The words themselves are meaningless unless the rest of you is insynchronization. The total you affects how others think of and respond toyou.

"A first-class book that takes you behind the podiums with the big names inpolitics and industry. Don't say a word until you get through this one."-- "The Wall Street Journal"


Accomplished Media Master Reveals Deepest Secrets of Powerful Communicationin a Brilliant Bestseller

."..on the money when it comes to the techniques of publicspeaking...interesting reading, just as Ailes himself is an interesting man."--Sam Donaldson, ABC TV coanchor of "Prime Time Live" and ABC Newscorrespondent

."..practical, sensible and entertaining...a wonderful store ofanecdotes...Ailes, unlike so many self-help book authors, has a record ofsuccess to back up his advice." --Miami Herald

."..one of the best books I've ever read." --Marvin Kitman, media critic, "Newsday"

."..here istruly the chance of a lifetime with one of the best speech coachesin America." --CNN

."..a tremendous help for somebody who wants to go out--or has to go out--andcommunicate." --ABC Talkradio

 

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Impro and interaction is a celeb of chess and ping pong

Contents

THE FIRST SEVEN SECONDS
1
TELEVISION CHANGED THE RULES
15
INSTINCTS AND RULES
41
POOR RECEPTION
56
THE FOUR ESSENTIALS
63
THE MAGIC BULLET
83
THE DOUBLEEDGED SWORD
91
AN OUNCE OF ENERGY
122
OKAY AILES FIX
145
I3 EVEN HEROES GET SCARED
160
MAKING IT IN GRANDMAS EYES
174
SCORING ON DEFENSE
185
EPILOGUE
203
NOTES
223
ABOUT AILES COMMUNICATIONS
231
Copyright

LIGHTEN
131

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