You Can Do It Too: The 20 Essential Things Every Budding Entrepreneur Should Know

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Kogan Page Publishers, Apr 3, 2010 - Business & Economics - 192 pages
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Starting up your own business is one of the most exciting and fulfilling things you can do - and it can make you extremely rich. But how do you get it right? You Can Do It Too which brings together the collective wisdom of successful entrepreneurs in the form of 20 essential things you must do when starting up a business such as: choose the right name, get a mentor, protect your idea and build a great team. Each lesson in this valuable blueprint is illustrated by a real entrepreneurial story which looks at why it is important and how you can incorporate it into your own business venture. You Can Do It Too is your first step to starting your own successful business. It is an inspirational masterclass for all budding entrepreneurs.
 

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Contents

Introduction
1
1 Find a niche
5
2 Choose a good name
13
3 Be clear what you are trying to achieve
21
4 Get a mentor
29
5 Do proper research
37
6 Find a business that can be scaled up
45
7 Protect your idea
53
12 Think twice before parting with equity
93
13 Dont assume your customers will find you
101
14 Think big
109
15 Make it easy for luck to strike
117
16 Learn how to sell
125
17 Start networking
133
18 Build a strong team around you
141
19 Learn from your mistakes
149

8 Make sure the numbers add up
61
9 Get your timing right
69
10 Test your commitment
77
11 Learn to love technology
85
20 Accept that it will always take longer than you think
157
Useful websites
165
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About the author (2010)

Rachel Bridge is the Enterprise Editor of The Sunday Times . She writes the "How I Made It" column each week for the paper as well as regular features about entrepreneurs and small and growing businesses. An experienced journalist, she formerly worked for The Times and the Evening Standard. A regular speaker on the subject of entrepreneurs, she is also the author of the best-selling How I Made It and My Big Idea, (both also published by Kogan Page).

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