You Can Negotiate Anything

Front Cover
Bantam Books, 1982 - Business & Economics - 255 pages
2 Reviews
Herb Cohen believes the world is a giant negotiating table and, like it or not, you're a negotiator. Whether you're dealing with your spouse, boss, department store, bank manager, children, solicitor, or best friend - in every encounter with other people, negotiating is always taking place. And how well you handle those encounters determines whether you prosper happily or suffer frustration and loss. With his helpful and sensible approach Cohen shows that negotiating is a process you can understand and predict - and most importantly, that it's a practical skill you can learn and improve upon.
 

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I love this book. With such practical ideas on day to day and professional negotiation. A must read!

Review: You Can Negotiate Anything: The World's Best Negotiator Tells You How To Get What You Want

User Review  - Nikish Chanekar - Goodreads

a nice presentation on ideas could be useful in negotiating situation. Another good point is humour full and witty way of conveying his insights. So on the whole the book is entertaing,educative and worth read if ever one is interested in this topic. Read full review

Contents

Acknowledgments
7
PART ONE YES YOU
13
What is negotiation?
15
Almost everything is negotiable
21
Getting your feet wet
31
PART TWO THE THREE CRUCIAL VARIABLES
47
Power
51
Time
91
PART THREE STYLES OF NEGOTIATING
115
Soviet style
119
Negotiating for mutual satisfaction
149
More on the WinWin technique
163
PART FOUR NEGOTIATING ANYTHING ANY PLACE
207
Telephone negotiations and memos of agreement
209
Moving up
223
Taking it personally
239

Information
101

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About the author (1982)

Herb Cohen earned his expertise through profitable financial dealings and his involvement in such international incidents as the Iran-Contra Hostage Crisis and the Achille Lauro Affair.

Now he shows his listeners how to stress style over substance in seeking long-term friendship and partnerships. Cohen's You Can Negotiate Anything sold 1.6 million copies in paperback.

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