You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire
A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire
Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business—methods that many of today's companies would be wise to observe and employ themselves.
You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include:
Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.
What people are saying - Write a review
Thank you Mr and Mrs Steiner for loving and caring for my son you are ANGELS. I WISHED I COULD BE THERE TO SEE HIM GROW ..I MISS HIS BIG SMILE WHEN HE DOES SOMETHING FUNNY AND HIM SAYING....EEEZ MOM.....I WISHED YOU COULD MEET ALL 6 OF his brothers they all think of you all as heroes they talk about u all like they know you all.It's funny they say they gonna move in with you..but they are just joking..What I'm trying to say is you are good people and don't forget that!!!!! ....THANK YOU.. sorry for my writing I'm not good at writing....
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