You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire

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John Wiley & Sons, Sep 10, 2012 - Business & Economics - 224 pages
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A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire

Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business—methods that many of today's companies would be wise to observe and employ themselves.

You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include:

  • First to market is everything
  • Ask "What Else?" when working with clients to enhance relationships and elicit more business
  • Don't expand just for the sake of expanding; do it in areas and industries where your passion lies
  • How to train employees while they're in the minor leagues to prepare them for the majors

Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.


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Thank you Mr and Mrs Steiner for loving and caring for my son you are ANGELS. I WISHED I COULD BE THERE TO SEE HIM GROW ..I MISS HIS BIG SMILE WHEN HE DOES SOMETHING FUNNY AND HIM SAYING....EEEZ MOM.....I WISHED YOU COULD MEET ALL 6 OF his brothers they all think of you all as heroes they talk about u all like they know you all.It's funny they say they gonna move in with you..but they are just joking..What I'm trying to say is you are good people and don't forget that!!!!! ....THANK YOU.. sorry for my writing I'm not good at writing.... 


Being All
The Secret of What Else?
Yes or
Getting the Raise Then the
The Only Sports Bar in New York
Waiting to be Struck by Lightning
Play the Game Not the Score
Turning Memories Into Money
The Big Break YankeesSteiner
The Light in the Other Room
A Jewish Kid Meets Touchdown Jesus
The Final Days of Yankee Stadium
The Clubhouse Carpet
Brandon Steiner

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About the author (2012)

BRANDON STEINER is the founder and chairman of Steiner Sports Marketing and Memorabilia, the largest company of its kind in America. Considered a sports marketing guru, Brandon is a permanent fixture in the media as a regular on ESPN Radio 1050 and as co-host of Yankees-Steiner: Memories of the Game on the YES Network. He is also regularly featured on CNBC, CNN, MSNBC, ESPN, and in newspapers including the New York Times and the Wall Street Journal. The author of The Business Playbook: Leadership Lessons from the World of Sports, Brandon lives in Scarsdale, New York, with his wife, Mara.

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