You are the Message

Roger Ailes, Jon Kraushar

Doubleday, 1989 - Oral communication - 223 pages

Learn the secrets of communication that win elections, promotions, and customers, from Roger Ailes, media consultant to Presidents Ronald Reagan and George H.W. Bush, and the founder of Fox News.

When you communicate with others, everything that makes you unique comes into play. From your appearance to your voice, from your beliefs to your life experience, you're constantly sending signals about the kind of person you are. All of these signals, such as your facial expressions, your body movements, your vocal pitch, and more, are powerful and important in convincing others of your message.

In You Are the Message, Roger Ailes argues that each and every one of us has the tools within us to persuade and influence others. And in this practical, sensible and entertaining book, you'll learn how to present a message so compelling that even your most stubborn detractor will see the merit of your ideas.

About the author

Roger Eugene Ailes was born in Warren, Ohio on May 15, 1940. He graduated from Ohio University in 1962. After college, he started out as a production assistant on The Mike Douglas Show. He was an executive producer of the show at the age of 28. He left the show in 1968 to devote himself to political stagecraft. He devised media strategies for several dozen political campaigns including the winning presidential candidacies of Richard M. Nixon in 1968, Ronald Reagan in 1984 and George Bush in 1988. His book, You Are the Message, was published in 1988. In 1993, Ailes took charge of the CNBC business news network and turned it into a financial success. He left in 1995 after a falling out with NBC heads over programming control. Fox News debuted on October 7, 1996 with Ailes as the chairman and chief executive. He became a dominant force in American conservative politics. He was forced out in 2016 due to a sexual harassment scandal. He died from complications of a subdural hematoma on May 18, 2017 at the age of 77.

Bibliographic information

• Title: You are the Message
• Authors: Roger Ailes, Jon Kraushar
• Edition: reprint
• Publisher: Doubleday, 1989
• ISBN: 0385265425, 9780385265423
• Length: 223 pages