You've Released a Successful New Product: Now What?

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Pearson Education, Jan 15, 2010 - Business & Economics - 7 pages
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This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.


What to do after you get your product to market: preparing for competition, extending your advantage, and preparing your “next act.”


After coming up with a product idea, raising money, building a team, engineering the product, shepherding it through manufacturing, and finding and negotiating with partners, can you find time to relax? Perhaps for a long weekend. Having a successful product attracts a lot of attention--not just from customers, but also from competitors around the world....


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About the author (2010)

Phil Baker has been developing consumer and computer products for forty years for companies of all sizes. The scores of products Baker has been instrumental in developing include Polaroid’s SX-70 camera, Apple’s PowerBook notebook computers, Seiko printers, PDAs, and the Stowaway folding keyboard, one of the most successful PDA accessories of all time. Baker pioneered the use of Asian partners to develop and manufacture consumer products, initiating Apple’s first design activities in Taiwan and Seiko's first in Hong Kong. He holds 30 patents and continues to develop products from his San Diego office. A recipient of the Ernst & Young Entrepreneur of the Year award, he writes a weekly technology column for the San Diego Transcript and does a monthly technology radio show. He holds a BS from Worcester Polytechnic Institute, a Masters degree from Yale, and an MBA from Northeastern.

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