Your Company Sucks: It's Time to Declare War on Yourself
It's every businessperson's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall, from the finances to the customer feedback.
Put bluntly—but candidly—the company sucks.
That's the bad news. The good news is that it doesn't have to be that way.
Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek.
This U-turn must begin with you, the owner or senior manager, declaring war on yourself. You must face the fact that the malaise the business suffers from is ultimately your responsibility and your doing, and even more important,that it will not be rectified unless you take the lead. Face the hard truth. Take the difficult actions. Demonstrate determination, creativity and resolve.
This insightful book makes three points clear:
1. The key to long term business success is for the leader to declare war on him/herself so that the company never rests on its laurels.
2. Only four factors lead to business failure/decline/lack of growth/dysfunctionality. Identifying and addressing these plagues is the focus of the war.
3. Customer satisfaction is a curse in disguise. The overwhelming need is to thrill your customers/clients.
Your Company Sucks pulls back the curtain on business performance to reveal the four reasons businesses decline. It identifies your company's red flags, and provides a powerful and innovative methodology to transition from failure to flourish. It's not too late to turn your company around—go from sucking to soaring!
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Your Company Sucks: It's Time To Declare War on YourselfUser Review - Sarah Statz Cords - Book Verdict
CEO of MSCO, Inc., a marketing services company, Stevens offers a rehash of ho-hum marketing and business suggestions in this short treatise on understanding the failures of your company and ... Read full review
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achieve Albano’s asked Bloomingdale’s boss brand business model business owner clients Company Sucks company’s culture company’s performance competition complacency conventional thinking corporate create customers declare deteriorate develop didn’t drive dysfunctional employees enterprise everything experience fact fail Fairmont Waterfront feel ﬁnancial ﬁnd ﬁrm ﬁrst ﬂaws ﬂy founder goal growth Harly Here’s Holiday Holiday Inn identify Incompetence innovative insane Intrawest issue leader leads look major Marilyn Marilyn Monroe Mark Stevens marketing marketplace mediocrity Mercedes SL merchandise meritocracy move MSCO never once Pinkberry plateau Pound Ridge president prospects purchase raise the bar restaurant retail revenues rules salesperson Sam Walton Shadow Government simply Smith Barney Spago staff stage standard stay Steve Jobs Steve Wynn strategy talk tenure things turn turnaround virtually Wolfgang Puck Wynn