Your Idea, Inc.: 12 Steps to Building a Million Dollar Business - Starting Today!

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F+W Media, Nov 18, 2009 - Business & Economics - 256 pages
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Burt's Bees . . . Crocs . . . Facebook . . .Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, "Why can't I do that?" Well, anyone can--the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to: Refine their idea to attract a target audience; Research the competition; Find the right manufacturer; Create appropriate brand messaging; Build buzz online and beyond; Work trade shows and conventions. Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.

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About the author (2009)

Sandy Abrams (Beverly Hills, CA) made her dream come true when she had a revolutionary idea and turned it into a multimillion-dollar company. A self-taught entrepreneur without a business background, she is the founder and CEO of Moisture Jamzz, Inc., a bath and body manufacturer and wholesaler built around her signature product, Moisture Jamzz Moisture Gloves. A member of the International Spa Association, Mrs. Abrams enjoys a respected position within the beauty industry.

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