Your Own Business: A Practical Guide to Success

Front Cover
Cengage Learning Australia, 2000 - Small business - 469 pages
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An invaluable resource for those studying small business, or setting up a small business in Australia, this timely update incorporates changes in the Australian business environment and reflects the new structure and content of small business management programs at TAFE and other training schemes such as NEIS. Its logical structure starts by introducing the main features of a typical small firm and the practice associated with success. As subsequent topics are introduced students can then relate each one back to the task of operating a small enterprise as a complete entity instead of studying each in isolation.
 

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Contents

The keys to success in small business
27
PART B GETTING YOUR BUSINESS STARTED
53
Creating your business idea
143
Evaluating your business idea
158
Managing the startup process
179
Writing your business plan
229
MANAGING AND OPERATING YOUR BUSINESS
261
Planning and managing your marketing and sales
278
Planning and managing your firms operations
354
Planning and managing your human resources
381
Taxation matters
392
The future of your business
406
APPENDIX Where to get help and information
429
References
437
Index
465
Copyright

Planning and managing your financial resources
305

Common terms and phrases

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