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95 Book academic agent Albert Ellis American Psychological Association Appendix approach appropriate assertiveness Association for Media audience behavior better book publishing bookstore call-in chapter clients colleagues contract copies Copyright credentials critique developed E.B. White edition editor ELEMENTS OF STYLE Emmons ethics committee expect expertise give groups guidelines human service professionals ideas Impact Publishers important interest Keith-Spiegel look lots manuscript media mental health Media Psychology mental health professionals method Nancy Austin offer paper parents PERFECT RIGHT Ph.D popular popular psychology possible potential prepare present problems procedures produce programs promotion psychotherapy publisher's readers relationship require Resources Rewrite Rosen royalty San Luis Obispo self-help books self-help materials self-help writer self-publishing sell Softcover specific style submit success suggestions therapist therapy topic trade paperback validity word processor workshops written