Zero Trends: Health as a Serious Economic Strategy

Front Cover
Today's fragile economic climate requires new solutions to the problem of high healthcare costs. Organizations simply cannot afford runaway medical expenses, unproductive workplaces, and sick workers. In this landmark book, Dee W. Edington, PhD, former Director of the University of Michigan Health Management Research Center, draws from his 30 years of research and experience to explain how organizations can control health management and disability expenditures while keeping their workforces healthy and productive. Dr. Edington's message is straightforward, yet profound. His three key strategies, "Don't Get Worse," "Keep Healthy Employees Healthy," and "Create a Culture of Health," can help reduce the healthcare and productivity-related costs that are bankrupting American businesses. Zero Trends: Health as a Serious Economic Strategy provides the guidance and the inspiration organizations need in their search for lower medical expenditures and higher-performing workplaces.

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Executive Summary
Regaining Vitality in Corporate America and in Americans
Health as a Competitive Economic Advantage
Health Management as a Serious Business Strategy
Health Management is a Sustainable Strategy
It Works Getting Better by Not Getting Worse
Integrating Health Status into the Company Culture
Senior Leadership Creates the Vision Pillar 1
Operations Leadership Implements the Vision Pillar 2
SelfLeadership Creates Winners Pillar 3
Incentives Reward Positive Actions Pillar 4

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About the author (2009)

D.W. Edington is a Professor in the School of Kinesiology at the University of Michigan, Director of the Health Management Research Center, and a Research Scientist in the School of Public Health. #13; Dr. Edington's research focuses on the precursors of disease and vitality. His interest is in the relationships between healthy lifestyles, vitality, and quality of life, as they benefit both individuals and organizations. He is specifically interested in how individual health promotion, worksite wellness activities and programs within organizations impact health care cost containment, productivity and human resource development. He is the author or co-author of over 500 articles, presentations, and several books.

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