Zig Zag: The Surprising Path to Greater Creativity
A science-backed method to maximize creative potential in any sphere of life
With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively.
This science-backed, step-by step method can maximize our creative potential in any sphere of life.
Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.
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ASK How the Right Questions Lead to
LEARN How to Prepare Your Mind
LOOK How to Be Aware of the Answers
PLAY How to Free Your Mind to Imagine
THINK How to Have Way More Ideas
FUSE How to Combine Ideas
CHOOSE How to Pick the Best Ideas
The Research Behind the Eight Steps
MAKE How Getting Your Ideas Out into