eBay.co.uk Business All-in-One For Dummies

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John Wiley & Sons, Dec 28, 2010 - Computers - 600 pages
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Whether you’re new to eBay or an existing business looking to expand online, this bumper book covers all the essentials in one up-to-date and definitive guide. Written by a team of eBay experts this readable guide is packed with advice on setting up your shop front, choosing the right things to sell, presenting and promoting your items, delivering to customers, managing your finances and handling the legal stuff. Combining 9 books in 1 eBay.co.uk Business All-in-One For Dummies is your key to a booming eBay Business

This book will be adapted and fully updates to include essential UK information and up-to-date information on the eBay UK website, information will include:

  • Up-to date eBay.co.uk site specific information and any recent changes
  • eBay.co.uk policies and business strategies
  • Setting up a business in the UK
  • Small Business laws and legislation
  • UK case studies
  • UK payment methods
  • UK taxation on goods
  • European & UK shipping, delivery and packing methods
  • UK data protection acts, laws and legislation
  • UK websites
  • UK geographic information

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Table ofContentsIntroduction
Storing and Shipping
Chapter 1 Hooking Upwith Online Technology
Chapter 2 Navigating through eBay
Chapter 3Signing Up and Getting Started
Checking Out the Listing Page
Buying on eBay
Making your bestoffer SearchingwithWant It Now Window Shopping on the eBay High Street
Chapter 2 Buying Merchandise like the Pros
Chapter 3SellingOther Peoples Stuff
Chapter 4 Getting Your Photos Ready for eBay
Chapter1 YoureBayPhoto Studio
Chapter 2 Mastering eBay Photography
Mistake 4
Chapter 5 Getting Your Photos on the
Chapter 1 Developing Your Website

Chapter 5 Checking Out the Seller and Leaving Feedback
Chapter 6Bidding to Win Placing Your
Chapter 7 Completing theTransaction eBay Calling Youve Won
Chapter 1 Researching on eBay
Performing a Straightforward Search Sorting search results
Researching CollectableAuctions Quizzing the seller Perusing useful publications
Chapter 4 Simplifying Payment withPayPal Understanding How PayPal Works Sending money through PayPal
Chapter 1 MakingSure Your Listings Make Pence
Chapter 2 Understanding the Finer Points of Selling
Getting Ready to ListYourItem Filling in the SellingForm Selecting a category
Checking Your Work and Starting the Auction
Meeting Turbo Listers Minimum Requirements Finding Out the Features of Turbo Lister
Preparing an eBay Listingwith TurboLister Designing your listing Getting downto specifics Organising your listings
Chapter 6 Using PayPal to Organise Your Sales
Chapter 7 Checking Out Payment Alternatives
Chapter 1 Understanding Online Retailing
Chapter 2 Marketing Your Website and eBay Shop
Chapter 3 Using PayPal to Increase Your Sales
Shelving your profits
The Heart ofYour Business
Chapter 3 Insuring Your ItemsDelivery and Providing Peace of Mind
Chapter 2Automating with ThirdParty Auction Management Tools
Chapter 1 Upgrading to eBaysSelling Manager
eBay Sales Reports and Sales Reports Plus
First Steps to PowerSellerStatus Enjoying PowerSeller Programme Benefits
Setting UpShop
Chapter 1 Going Legit
Basics That Get You Started
Getting Help If Things Go Wrong
Chapter 4 Keeping Your Online Business Secure
Why Do I Need a Network?

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About the author (2010)

Steve Hill is the adapting author of eBay.co.uk FD 2e and an eBay expert. He is a freelance journalist, university lecturer and has held senior editorial positions at Internet Made Easy and Internet Magazine. He has also written on a freelance basis for numerous publications, including The Independent, Sunday Express, and New Media Age. He currently works as a lecturer specialising in electronic publishing at Southampton Solent University.

Kim Gilmour is an eBay expert and freelance journalist specialising in technology and the internet. She regularly contributes to publications including Which? Computing, Web User and PC Pro. Kim has been writing about the web since 1998.

Marsha Collier is an eBay powerseller, eBay University instructor and author.

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