E-Business Fundamentals

Front Cover
Paul J. Jackson, Lisa Harris, Peter M. Eckersley
Psychology Press, 2003 - Business & Economics - 271 pages

This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.

After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, Eckersley, Harris and Jackson go on to analyse key software developments and the impact these have had on organizational practices. They then outline the legal and ethical frameworks of e-Business, and consider how companies use various e-commerce tools to enter new markets. Finally, they trace the progress public sector organizations have made in adopting e-Business practice.

This is an accessible, jargon-free and focused textbook that offers readers both a technical and managerial overview of the issues surrounding e-Business. It uses illustrative cases and discussion questions to help students and managers in organizations not only to familiarize themselves with e-Business but also to equip themselves with the skills to challenge and analyze the changing business environment.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Organizations in the Electronic Age
3
The business environment for eCommerce
13
eCommerce technology
43
The difference eBusiness tools can make
65
Using marketing databases in eBusiness
101
The ethics environment for eBusiness
133
eBusiness and the law
152
a global overview
191
eGovernment
227
Index
259
Copyright

Other editions - View all

Common terms and phrases

About the author (2003)

Paul Jackson is e-Government Forum Manager for the Institute of Public Finance.
Lisa Harris is Lecturer in e-Business at Brunel University.
Peter Eckersley is an e-Government Research Officer for the Institute of Public Finance.

Bibliographic information