Blockchain in Digital Marketing: A New Paradigm of Trust

Front Cover
Maria Johnsen, May 12, 2020 - Business & Economics - 226 pages
Back in 2008, when Satoshi Nakamoto launched Bitcoin, the knowledge of blockchain application was limited to cryptocurrencies and digital cash, then more and more industries began using blockchain to utilize its incredible benefits.This book is the result of my years of research and work on artificial intelligence ( A.I ) in digital marketing, A.I Blockchain search engines, Fintech and Blockchain driven social media, CRM systems and marketing automation. Unfortunately many articles that people write on Medium, Forbes and the other highly ranked websites are taken from books about Blockchain without giving any credit to those books’ authors. I have provided relevant sources of information in this field which can be found at the reference section.Digital marketing experts and companies do not take blockchain technology seriously. They rely on their outdated online marketing tools. Times have changed. Things are very different now than they used to be. Current digital marketing methods do not generate leads and sales. This is why online businesses use more money on marketing processes which do not trigger enough sales. The majority of search engines have implemented A.I, machine learning and deep learning in their systems. Digital marketing is one such industry that will massively be benefiting from blockchain. Online marketing processes will be easier to handle if we implement A.I blockchain. In this book, we’ll discuss in detail about how blockchain can alleviate skepticism and build a decentralized environment for their consumers and themselves. We will go through various aspects of blockchain in order to understand the impact of blockchain on online marketing and digital marketing processes.
 

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As an SEO student this book opened my eyes on how important can A.I blockchain be in search engine optimization and CRM processes. A+

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I am a digital marketing post graduate student. Last semester our professor introduced this book to us. This is a well researched book on blockchain in digital marketing processes. I loved it.

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Contents

Introduction
1
Types of Blockchain
15
Blockchains and Cryptocurrencies
33
Blockchain Social Media
49
Blockchain Chatbots
71
Blockchain Web Security
91
How A I Blockchain Changed Data Science and Search Engines
109
Blockchain Search Engines
117
The Future of eCommerce
135
BlockchainPowered Marketplace
141
Cryptocurrencies And Blockchain
147
Applicationcentric Models
153
Blockchain in Advertising
161
BlockchainPowered Reputation Management Blockchain Powered Management
177
Final Thoughts
187
References
193

Common terms and phrases

About the author (2020)

Maria Johnsen holds Master of Science degree in Computer Engineering from the Norwegian University of Science and Technology and master degree in filmmaking and television from University of London in the UK.

Her professional background and education is diverse and includes skills in areas such as sales, multilingual digital marketing, content writing, business intelligence, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems.

Maria knows eighteen languages and possesses experience in language instruction, tutoring, and translation. She has also developed a unique teaching method for fast learning “Implications for Upgrading Accelerated Learning Practices In Educational Systems” This method is applied in China and Norway.


Maria Johnsen is also a multilingual SEO, PPC and social media marketing expert. She managed software projects for well known IT companies and Bank in Norway, China, the UK as well as cooperation with governments and police authorities in regards to projects related to data crime and tracing terrorists online.

Starting in 2008, she began offering search engine optimization services. Her company Golden Way Media expanded internationally in 2009 carrying out various projects in Europe, North America and Asia. While offering services to the general public, Maria Johnsen continues to consult with corporate clients, agencies and small businesses.


She has skills and proven records in all areas of search engine optimization including keyword targeting, competitor research and on-site


In 2016, she was ranked #6 digital marketing influencer in the world by Onalytica Company who runs Influencer Relationship Management (IRM) solution in the UK and U.S.A.

In 2017 Maria started her filmmaking journey.In 2018 Maria founded her film production company Golden Way Media Films in London, UK.

In 2019 Maria received The International Star Award for Quality leadership, innovation and excellence. The convention was held in Geneva Switzerland.