Blockchain in Digital Marketing: A New Paradigm of Trust

Front Cover
Maria Johnsen, May 12, 2020 - Business & Economics - 176 pages

Back in 2008, when Satoshi Nakamoto launched Bitcoin, the knowledge of blockchain application was limited to cryptocurrencies and digital cash. As industries began to realize the potential of blockchain and its benefits, its usage only grew.

Implementing blockchain will hugely benefit the digital marketing industry and will make online marketing processes much easier. In this book, we will discuss how blockchain reduces skepticism for consumers and provides a decentralized environment for them to use. Various aspects of blockchain will be explored in order for the impact of blockchain on the digital and online marketing industries to be understood.


 

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Contents

Introduction
1
A Historical Overview
5
The Structure Of Blockchain
7
Types Of Blockchain
13
Blockchains Security Issues
19
Blockchains and Cryptocurrencies
24
Blockchain With Video Games
26
Internet and New Paradigm of Trust
32
Decentralized Replacement for
106
How A I Blockchain Changed Data Science and Search Engines
109
Blockchain in Text Mining
112
Blockchain Search Engine
115
The Future of Blockchain eCommerce
124
BlockchainPowered Marketplace
127
Blockchain Solutions For Digital Marketers
130
Enticing Combination Of Cryptocurrencies And Blockchain
132

A Privacy Centric Social Network
34
Blockchain Social Media
45
Blockchain Content Writing
64
A I Search Engine and Intelligent Web 3 0
65
How A I and Blockchain Will Shape Up
69
Blockchain Chatbots
77
Blockchain in eCommerce
83
Blockchain and Personalization
89
Blockchain Web Security
97
The Bitcoin of Online Communication
103
The Cryptosocial Relationship
135
The Future Of The Cryptosocial Relationship
136
Blockchain in Advertising
138
Blockchain and Content Marketing
142
The Impact of Artificial Intelligence Blockchain on Business Intelligence
145
Developing Better Blockchain eCommerce Strategies
149
Final Thoughts
158
About The Author
161
References
163

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About the author (2020)

Maria Johnsen holds a degree in political economy, Beauty Arts from Sorbonne University in Paris, BA in Information technology BA in informatics, Master of Science degree in Computer Engineering from the Norwegian University of Science and Technology and Masters degree in filmmaking and television from University of London in the UK.

Her professional background and education is diverse and includes skills in areas such as sales, multilingual digital marketing, artificial intelligence, Blockchain, business intelligence, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems.

Maria Johnsen is also a multilingual SEO, PPC and social media marketing expert. She managed software projects for well known IT companies and Bank in Norway, China, the UK as well as cooperation with governments and police authorities in regards to projects related to data crime and tracing terrorists online.

Starting in 2008, she began offering search engine optimization services. Her company Golden Way Media expanded internationally in 2009 carrying out various projects in Europe, North America and Asia.  In 2016 she was ranked #6 digital marketing influencer in the world by Onalytica company who runs Influencer Relationship Management (IRM) solution in the UK and U.S.A. She teaches A.I digital marketing and blockchain.

In 2019 Maria received The International Star Award for Quality Convention 2019 for Quality leadership, innovation and excellence. The convention was held in Geneva Switzerland.