Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture

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ABC-CLIO, 2009 - Computers - 212 pages
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With Ashton Kutcher's record-breaking "tweeting" more famous than his films, and Perez Hilton actually getting more attention than Paris, the actress often covered in his blog, the worlds of celebrity celebration and online social networking are pushing the public's crush on the famous and infamous into overdrive. Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture explores this phenomenon.

Celeb 2.0 looks at how blogs, video sharing sites, user-news sites, social networks, and message boards are fueling America's already voracious consumption of pop culture. Full of fascinating insights and interviews, the book looks at how celebrities use blogs, Twitter, and other tools, how YouTube and other sites create celebrity, how Web 2.0 shortens the distance between fans and stars, and how the new social media influences news reporting and series television.

 

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Contents

STALKING STARS IN THE BLOGOSPHERE
1
WIELDING THE POWER OF THE KEYSTROKE
17
MAKING REALITY MORE REAL
31
ENGAGING FANS THROUGH BLOGS
49
SHOOTING FOR FAME AND FORTUNE
61
CREATING CONTENT FROM CONTENT
75
MOVING TELEVISION VIEWERS ONLINE
89
BRINGING MUSIC TO THE MASSES
105
MEETING UP ON MESSAGE BOARDS
127
FUELING FANATICAL FANS
143
ADDING ONLINE TO STORY LINES
163
CONCLUSION
175
INDEX
207
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About the author (2009)

Kelli S. Burns, PhD, is an assistant professor in the School of Mass Communications at the University of South Florida, Tampa, FL.

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