Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
W. W. Norton & Company, Mar 28, 2016 - Business & Economics - 352 pages
A practical guide to the new economy that is transforming the way we live, work, and play.
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.
Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.
As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
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PLATFORM REVOLUTION: How Networked Markets Are Transforming the Economy--and How to Make Them Work for YouUser Review - Kirkus
An exploration of "a simple-sounding yet transformative concept that is radically changing business, the economy, and society at large." A platform, by the definition of business professors Parker ... Read full review
This book reads like someone had turned a PowerPoint deck into a book.It has 3 slides worth of materials, being repeated over and over again.
Imagine your high school teacher asked you to summarize a 500-pages book into a short power point deck. You tried to cram in as much information as possible, but there was no way the deck is going to be a perfect reproduction of the book in its full fidelity. You were only able to distill down to the bare essence of the book in the amount of space given.
Now imagine this process in reverse. All the information you have been given are 3 slides on a PowerPoint, here comes a book extrapolated from the slides.
Policies to Increase Value and Enhance
How Platform Managers Can Measure What Really
How Platforms Change Competition
Platforms Should and Should Not
The Future of the Platform Revolution
Other editions - View all
Platform Revolution--How Networked Markets Are Transforming the Economy and ...
No preview available - 2018