The Design of Everyday Things

Front Cover
Basic Books, 2002 - Technology & Engineering - 257 pages
458 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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Absolutely brilliant and easy to read. - Goodreads
A very good intro to UX - Goodreads
Great premise--OK execution - Goodreads
Great book for simple but obvious insights. - Goodreads
Fantastic introduction to interface design. - Goodreads
The basic premise though has not changed. - Goodreads

Review: The Design of Everyday Things

User Review  - James Kohli - Goodreads

Such a great read. I found myself thinking "That's brilliant, why didn't that occur to me?" on every other page. Easy to read with great examples, I would highly recommend this if you are the slightest bit curious about the thought process that goes (or should go!) into designing objects. Read full review

Review: The Design of Everyday Things

User Review  - Ryan - Goodreads

Everyday objects like doors and telephones will never be the same after reading this book. Norman goes into so much detail on what makes a design great and usable and how other designs are broken. Read full review

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About the author (2002)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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