The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Review: The Design of Everyday ThingsUser Review - James Kohli - Goodreads
Such a great read. I found myself thinking "That's brilliant, why didn't that occur to me?" on every other page. Easy to read with great examples, I would highly recommend this if you are the slightest bit curious about the thought process that goes (or should go!) into designing objects. Read full review
Review: The Design of Everyday ThingsUser Review - Ryan - Goodreads
Everyday objects like doors and telephones will never be the same after reading this book. Norman goes into so much detail on what makes a design great and usable and how other designs are broken. Read full review