Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
"Chris Anderson's Free unpacks a paradox of the online marketplace--people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."
"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways--some illegal, many not--to go Free."
"I'd put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era."
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