Web Analytics: An Hour a Day

Front Cover
John Wiley & Sons, Apr 3, 2009 - Computers - 480 pages
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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.

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Web Analytics 101

User Review  - nhotdeals - Overstock.com

Here is a great book if you want to know what all the bells and whistles of what makes a website work from a technical and marketing perspective. The higher the conversion rate the more money you ... Read full review

LibraryThing Review

User Review  - superpatron - LibraryThing

requested for the ann arbor district library 7/31/07 Read full review

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About the author (2009)

Avinash Kaushik is the author of the highly rated web analytics blog Occam's Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.
Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.

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