Wikinomics: How Mass Collaboration Changes Everything

Front Cover
Penguin, Apr 17, 2008 - Business & Economics - 368 pages
The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.

This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

From inside the book

Contents

Wikinomics
7
The Perfect Storm
34
The Peer Pioneers
65
Ideagoras
97
The Prosumers
124
The New Alexandrians
151
Platforms for Participation
183
The Global Plant Floor
213
The Wiki Workplace
239
Collaborative Minds
268
Enterprise 20
288
Acknowledgments
317
Notes
321
Index
341
Copyright

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About the author (2008)

Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as The Wall Street Journal, The Financial Times, Harvard Business Review, The Globe and Mail and Forbes and appeared on national broadcast media around the world. Both live in Toronto.

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