Contemporary Consumption Rituals: A Research AnthologyCele C. Otnes, Tina M. Lowrey Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in the Marketing and Consumer Psychology series:
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Contents
An Examination of CrossCultural Wedding Rituals 125 | |
A Social Roles Interpretation 181 | |
The Drama of Gift Reception 213 | |
An Examination of Family Heirlooms | |
The Social Relations of Women During Separation 269 | |
Altars Alters and Alterity at the Burning | |
A Commentary on Contemporary Consumption Rituals 315 | |
Subject Index 329 | |
Other editions - View all
Contemporary Consumption Rituals: A Research Anthology Cele C. Otnes,Tina M. Lowrey Limited preview - 2004 |
Contemporary Consumption Rituals: A Research Anthology Cele Otnes,Tina M. Lowrey No preview available - 2004 |
Contemporary Consumption Rituals: A Research Anthology Cele Otnes,Tina M. Lowrey No preview available - 2004 |
Common terms and phrases
advertising African African Americans alcohol altar American Anne’s Arnould artifacts beads Belk Black middle class Black nationalism Black nationalist Black Rock City bride bride price celebration ceremony cherished possessions Christmas consumer behavior Consumer Research consumption rituals contemporary context coworkers cultural daughter display disrobement dowry dowry practice drinkers expressed fairy fairy tales family members feel female film gender gift exchange gift giving gift-giving givers groom’s Hannah heirloom Hmong holiday identity important individuals informants interaction interpretation interviews involved Journal of Consumer Karenga Kwanzaa labor Laura lives Lowrey Mardi Gras marriage married meaning mother move norms objects occasions one’s Otnes participants performance recipients relationships ring rites ritual audience ritual behavior Ron Karenga Ruth et sacred scripts Sherry social roles society strategies symbolic things traditions transformation Treise typically University Press villains Wallendorf wedding ritual white wedding Wolburg women workplace York