Toyland: The High-stakes Game of the Toy IndustryExplores the fast-paced and unpredictable toy industry with a month-by-month account of the creation of Tyco's Dino-Riders, one of the hottest new toys of 1988. |
From inside the book
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Page 111
... Hassenfeld wanted to produce staples ; everyone in Toyland wanted to pro- duce staples . None of them liked seeing their products die . The problem was that no one had ever figured out how to do it . Third - generation managers in ...
... Hassenfeld wanted to produce staples ; everyone in Toyland wanted to pro- duce staples . None of them liked seeing their products die . The problem was that no one had ever figured out how to do it . Third - generation managers in ...
Page 113
... Hassenfeld still had not settled . The normal inventor's fee was 5 percent of net wholesale revenues , with an advance against royalties . Citing high development costs , Hassenfeld Brothers had offered Weston only half of 1 percent ...
... Hassenfeld still had not settled . The normal inventor's fee was 5 percent of net wholesale revenues , with an advance against royalties . Citing high development costs , Hassenfeld Brothers had offered Weston only half of 1 percent ...
Page 114
... Hassenfeld recalled Flubber - thousands and thousands of balls — and consigned it to the city dump . The next day Merrill Hassenfeld received a call from the mayor of Providence . There was a black cloud over the dump because the rubber ...
... Hassenfeld recalled Flubber - thousands and thousands of balls — and consigned it to the city dump . The next day Merrill Hassenfeld received a call from the mayor of Providence . There was a black cloud over the dump because the rubber ...
Common terms and phrases
action-figure line adults advertising agency American American Greetings Atari baby Barbie Barbie's became began Bernie Loomis bought boys buyers Cabbage Patch Kids called characters Christmas Coleco commercials company's considered Corporation created customers Dick Grey Dino-Riders dinosaurs doll dollars electronic Elliot employees FAO Schwarz figures Fisher-Price G.I. Joe Galoob Garfinkel Garth girls going guns Hasbro Hassenfeld idea invented inventors Kenner Kenner Parker Kingsborough Kirchner Lazer Tag licensing look managers Marx Mattel Mego merchandise million Milton Bradley movie never Nintendo offered operation Parker Brothers percent popular product line promotional toys retailers Rulons Ruth Handler Schlaifer sell showroom sold story successful talk Teddy Ruxpin testing told Tonka toy business toy companies Toy Fair toy industry toy manufacturers Toyland toymakers trying Tyco Tyco's video game wanted Woody and Neil Xavier Roberts