Toyland: The High-stakes Game of the Toy IndustryExplores the fast-paced and unpredictable toy industry with a month-by-month account of the creation of Tyco's Dino-Riders, one of the hottest new toys of 1988. |
From inside the book
Results 1-3 of 42
Page 9
... talking backward seems too coincidental . But dolls that talk intelligently ( forward ) appear in every showroom . Two major manufacturers introduce die - cast cars that change colors . Even packaging seems repetitious . A number of ...
... talking backward seems too coincidental . But dolls that talk intelligently ( forward ) appear in every showroom . Two major manufacturers introduce die - cast cars that change colors . Even packaging seems repetitious . A number of ...
Page 182
... talk . Knowing the strength of the opposition , he cleverly couched his proposal in terms most likely to appeal to the toymakers . " Dinosaurs are what is being marketed , " he wrote . " Action figures are the giveaway . The dinosaurs ...
... talk . Knowing the strength of the opposition , he cleverly couched his proposal in terms most likely to appeal to the toymakers . " Dinosaurs are what is being marketed , " he wrote . " Action figures are the giveaway . The dinosaurs ...
Page 255
... talk to them , Julie had problems from the beginning . To recognize her owner's voice , Julie and the owner had to go through a conversational training course , which often did not work . Julie was just as likely to respond to the word ...
... talk to them , Julie had problems from the beginning . To recognize her owner's voice , Julie and the owner had to go through a conversational training course , which often did not work . Julie was just as likely to respond to the word ...
Common terms and phrases
action-figure line adults advertising agency American American Greetings Atari baby Barbie Barbie's became began Bernie Loomis bought boys buyers Cabbage Patch Kids called characters Christmas Coleco commercials company's considered Corporation created customers Dick Grey Dino-Riders dinosaurs doll dollars electronic Elliot employees FAO Schwarz figures Fisher-Price G.I. Joe Galoob Garfinkel Garth girls going guns Hasbro Hassenfeld idea invented inventors Kenner Kenner Parker Kingsborough Kirchner Lazer Tag licensing look managers Marx Mattel Mego merchandise million Milton Bradley movie never Nintendo offered operation Parker Brothers percent popular product line promotional toys retailers Rulons Ruth Handler Schlaifer sell showroom sold story successful talk Teddy Ruxpin testing told Tonka toy business toy companies Toy Fair toy industry toy manufacturers Toyland toymakers trying Tyco Tyco's video game wanted Woody and Neil Xavier Roberts