Icons: Magnets of Meaning

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Aaron Betsky
San Francisco Museum of Modern Art, 1997 - Art - 271 pages
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What do objects mean to us? What messages do they send? What values and lifestyles do they represent? From blue jeans and surfboards to cosmetics and kitchen gadgets, twelve everyday objects are recast as icons -- single, physical forms that embody a complex universe of associations -- and explored as benchmarks for the current state of design. This striking volume accompanies the groundbreaking exhibit at the San Francisco Museum of Modern Art, to run April to August 1997. With essays by Chee Pearlman, David E. Nye, Steven Flusty, and Aaron Betsky, "Icons" forges a new relationship between design, consumer culture, and the aesthetics of desire.

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About the author (1997)

Aaron Betsky has been Director of the Netherlands Architecture Institute in Rotterdam since 2001. Previously, he was Curator of Architecture, Design and Digital Projects at the San Francisco Museum of Modern Art. He is the author of a dozen books, including "Landscrapers" published in 2002 and "Three California Houses", 2003.

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