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This book was written by RR De la Cruz, one of the Philippines' foremost PR practitioners from the '50s to the '80s. it is one one the first Filipino books written about public relations and has interesting articles, essays and speeches authored by top PR men iand women in that era? I consider it a very good foundational book for those who want to enter into the world of PR and know what the real essence of Public Relations is.
THE TERM PUBLIC RELATIONS
SUCCESSFUL PUBLIC RELATIONS
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