Marketing

Front Cover
Cengage Learning, Dec 29, 2008 - Business & Economics - 736 pages
3 Reviews
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they'll need to succeed in today's competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.
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MARKETING written by Pride and Fennell is a great tool for knowledge acquisition when it comes to business and marketing because it presents the latest concept and strategies that Anyone Can use in order to flourish in their business ventures. Most readers highly commend it for its comprehensiveness and clarity, thus making it able to convey message to the readers in an effective manner. Its marketing plan, videos and eLectures are also praised for their high quality.
If you are one of the people who want to be serious in business and marketing, this is the right book that you can use. With its affordable price, you will be able to experience the best business coaching ever. www.youwillrich.net
 

Review: Marketing, 2010 Edition

User Review  - Sian - Goodreads

Easy reading but boring! Read full review

Contents

Marketing Strategy and Customer Relationships
1
Environmental Forces and Social and Ethical Responsibilities
61
Using Information Technology and Target Market Analysis
127
Customer Behavior
191
Product Decisions
279
Distribution Decisions
385
Promotion Decisions
457
PRICING DECISIONS
549
Financial Analysis in Marketing
17
Sample Marketing Plan
27
GLOSSARY
37
NOTES
1
CREDITS
28
NAME INDEX
29
ORGANIZATIONS INDEX
35
SUBJECT INDEX
40

Careers in Marketing
1

Common terms and phrases

About the author (2008)

William Pride received his Ph.D. from Louisiana State University in 1972 and is currently professor of marketing at Texas A&M University. His research interests are primarily in the areas of advertising, promotion, and marketing education. His articles appear in a number of academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of Academy Market Science, and Journal of Advertising. He and Dr. Ferrell also edited a special issue on "Teaching the Principles of Marketing Course" for the Journal of Marketing Education (volume 26, number 2, August 2004). In addition, Dr. Pride is the very successful lead author of a market-leading Introduction to Business text.

O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously as chair of the Colorado State University Marketing Department. He has also been on the faculties of University of Memphis, Texas A&M University, and Illinois State University. He received his Ph.D. in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He is the Academy of Marketing Science's Vice President of Publications. He currently serves as Marketing Ethics and Social Issues Section Editor of the JOURNAL OF MICROMARKETING. Dr. Ferrell is the co-author of 18 books and approximately 75 articles. His articles have been published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY MARKETING, as well as other journals.

Bibliographic information