Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they'll need to succeed in today's competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.
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MARKETING written by Pride and Fennell is a great tool for knowledge acquisition when it comes to business and marketing because it presents the latest concept and strategies that Anyone Can use in order to flourish in their business ventures. Most readers highly commend it for its comprehensiveness and clarity, thus making it able to convey message to the readers in an effective manner. Its marketing plan, videos and eLectures are also praised for their high quality.
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Review: Marketing, 2010 EditionUser Review - Sian - Goodreads
Easy reading but boring! Read full review
Marketing Strategy and Customer Relationships
Environmental Forces and Social and Ethical Responsibilities
Using Information Technology and Target Market Analysis
Careers in Marketing