Wikinomics: How Mass Collaboration Changes EverythingIn just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomicsproves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomicschallenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomicsshows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: |
Other editions - View all
Wikinomics: How Mass Collaboration Changes Everything Don Tapscott,Anthony D. Williams Limited preview - 2008 |
Wikinomics: How Mass Collaboration Changes Everything Don Tapscott,Anthony D. Williams Limited preview - 2008 |
Wikinomics: How Mass Collaboration Changes Everything Don Tapscott,Anthony D. Williams No preview available - 2010 |