Wikinomics: How Mass Collaboration Changes Everything
In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomicsproves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomicschallenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomicsshows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
What people are saying - Write a review
LibraryThing ReviewUser Review - thebradking - LibraryThing
I'd been looking forward to reading this but compared to other books in this genre, it's largely a rehash -- and not even a very good one. Groundswell, for one, pulls this type of writing off better. Read full review
LibraryThing ReviewUser Review - CarloA - LibraryThing
Interesting in some parts, with some new ideas. Unfortunately it lacked some thorough editing to remove several repetitions of some concepts that get reinstated time and time again.Could be a good ... Read full review