Multivariate Data Analysis
For graduate courses in Marketing Research, Research Design and Data Analysis. For the non-statistician, this applications-oriented introduction to multivariate analysis reduces the amount of statistical notation and terminology used while focusing on the fundamental concepts that affect the use of specific techniques.
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Review: Multivariate Data AnalysisUser Review - Brijesh Bolar - Goodreads
This book was referred to me by my Professor at MICA for my PGC in Marketing Analyst. It is a very comprehensive book on marketing research and data analysis which has indepth explanation of various ... Read full review
Review: Multivariate Data AnalysisUser Review - inoel - Goodreads
Factor, Cluster, Multiple Those thing driving me nuts!!!! Read full review