Multivariate Data Analysis

Front Cover
Prentice Hall, Jan 1, 1998 - Multivariate analysis - 730 pages
2 Reviews
For graduate courses in Marketing Research, Research Design and Data Analysis. For the non-statistician, this applications-oriented introduction to multivariate analysis reduces the amount of statistical notation and terminology used while focusing on the fundamental concepts that affect the use of specific techniques.

What people are saying - Write a review

Review: Multivariate Data Analysis

User Review  - Brijesh Bolar - Goodreads

This book was referred to me by my Professor at MICA for my PGC in Marketing Analyst. It is a very comprehensive book on marketing research and data analysis which has indepth explanation of various ... Read full review

Review: Multivariate Data Analysis

User Review  - inoel - Goodreads

Factor, Cluster, Multiple Those thing driving me nuts!!!! Read full review

About the author (1998)

Joseph F. Hair is a member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association and Southwestern Marketing Association. He has authored 30 books, monographs, and cases, and over 60 articles in scholarly journals. He serves on the editorial review boards of several journals and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair serves as a consultant to many businesses.

Bibliographic information