Layout Essentials: 100 Design Principles for Using GridsAdhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill. This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job. |
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alignment amount of space areas Art Director bold break brochure captions Carapellucci Center charts chunks clarity clear Color modules contain controlled craft create Croissant magazine DANIEL SUNJATA DAVID LEVEAUX define Design Director DESIGN PROBLEM dropout type Earth Institute elements Ellen Lupton font format frame function golden ratio graphic headings headlines horizontal hierarchy Horizontal rules icons illustrations instructions JENNIFER GARNER Jersey Transit Josef Müller-Brockmann Kurashi no techo layout magazine Client margins Marian Bantjes Mark Inglis Martha Stewart Omnimedia material modular grid Multicolumn grids narrow column National Design Museum navigation OPPOSITE Option organization overall palette Philadelphia piece poster printing readable reader running text screen Sean Adams serif shapes sidebars silhouette spread story structure subheads surprinting techo Everyday Notebook texture there’s three-column tion two-column grid type sizes typeface typesetting typography variation varying visual VOTING weights width zones