Darwinian Fitness in the Global Marketplace: Analysing the CompetitionReviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics. |
Contents
1 | |
2 Understanding Market Competition | 34 |
Analysis and Strategy | 66 |
4 Competition Matrix | 101 |
5 Competition versus Cooperation | 132 |
6 Forecasting and Fudge Factors Modelling | 164 |
Other editions - View all
Darwinian Fitness in the Global Marketplace: Analysing the Competition P. Rajagopal Limited preview - 2012 |
Darwinian Fitness in the Global Marketplace: Analysing the Competition P. Rajagopal No preview available - 2012 |
Darwinian Fitness in the Global Marketplace: Analysing the Competition P. Rajagopal No preview available - 2012 |
Common terms and phrases
activities analysis attractiveness attributes behaviour brand brand equity building business strategies buying C. K. Prahalad cannibalisation challenges competing firms competitive advantage competitive marketplace competitor analysis competitor learning consumer cooperation corporate venturing cost culture Customer lifetime value customer relationship customer relationship management customer value decision developing countries driving dynamics economic effective emerging markets environment factors firm’s focus functional global market global marketplace globalisation growth Harvard Business Review impact implementation improve increasing industry innovation integration International Journal investment large firms Management Review manufacturing market competition market orientation market segment market share marketing strategies multinational companies networks niche operations organisational design perceived perfect competition performance planning political product line products and services profit promotion Rajagopal reference regional retail risk rivals role salespeople strategic alliances structure sumers suppliers sustain Systems thinking tion trade value chain variables World Trade Organization