The hidden persuaders

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D. McKay Co., 1957 - Business & Economics - 275 pages
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The Hidden Persuaders

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Released in 1957, this was the first book to probe how print and TV advertising manipulates the public in order to sell products. The same methods can be applied to influence our thoughts on everything, from what we buy to whom we vote for. Interesting stuff. Read full review


chapter page 1 The Depth Approach
PERSUADING US AS CONSUMERS 2 The Trouble with People
So Ad Men Become Depth Men

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