Sneakers: Fashion, Gender, and Subculture
This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as “sneakerheads” or “sneakerholics”, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands.
How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol.
Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
aesthetic American appearance became become Berg body boys brand called Cambridge century Chang Chapter clothing collective collectors companies concept construction contemporary create Culture Design developed dress Durkheim early edited explains explore fashion feet female femininity follows foot footwear function gender Global here–here high heels hip-hop History identity important indicated industry Introduction Japan Japanese Jordan limited London look male masculinity McNeil meanings Men’s Michael Nike Nike Air norms object Oxford pair Paul perspectives Peter Plate popular postmodern practice production Publishing Punk Reader Riello Routledge Sandals scholars sell sexual share shoemakers shoes sneaker enthusiasts sneaker subculture social society Sociology soles started status street studies Style symbol Theory Traditions understand United University Press values Wave wear women writes York young Youth youth subcultures