The hidden persuaders

Front Cover
Pocket Books, 1970 - Advertising - 242 pages
3 Reviews

From inside the book

What people are saying - Write a review

LibraryThing Review

User Review  - Madamxtra - LibraryThing

Although I read this book many years ago, it stuck inside my head like an old familiar tune that you can’t quite place and are not sure of the words. Time and again the book’s message has resurfaced ... Read full review

The Hidden Persuaders

User Review  - Not Available - Book Verdict

Released in 1957, this was the first book to probe how print and TV advertising manipulates the public in order to sell products. The same methods can be applied to influence our thoughts on everything, from what we buy to whom we vote for. Interesting stuff. Read full review


chapter page 1 The Depth Approach
PERSUADING US AS CONSUMERS 2 The Trouble with People
So Ad Men Become Depth Men

21 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information