The hidden persuaders

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Pocket Books, 1970 - Advertising - 242 pages
44 Reviews

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Review: The Hidden Persuaders

User Review  - Simon Dobson - Goodreads

The classic exposť of advertising. In many ways this book remains fresh, perhaps because of the popularity of Mad Men in bringing 50's advertising culture back to prominence. In others, it hasn't aged ... Read full review

Review: The Hidden Persuaders

User Review  - Serenity - Goodreads

A bit of a slow start. First 50 pages I wondered if I was going to enjoy it. One off the David Bowie 100 fave books list. Once I got into it, I enjoyed it. If Packard was worried about how advertisers ... Read full review

Contents

chapter page 1 The Depth Approach
1
PERSUADING US AS CONSUMERS 2 The Trouble with People
8
So Ad Men Become Depth Men
18
Copyright

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