MediaWriting: Print, Broadcast, and Public RelationsMediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include:
In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus. |
Contents
Introduction to Media Writing | |
Communication Theory and News Values | |
In the Beginning is the Lead | |
Legal Considerations in Media Writing | |
Ethical Considerations in Writing and Reporting | |
Discussion Questions | |
Chapter Exercises | |
Suggestions for Further Reading | |
Prefer Active Voice | |
Principles of Meaningful Language | |
Create Word Pictures 2 Use Analogies | |
Use the Right Word 4 Use Precise Descriptions 5 Use Strong Verbs | |
Replace Clichés with Original Words | |
Basic News Stories | |
Gathering Information from People | |
Writing Interview Questions | |
Notes | |
Basics of Writing and Editing | |
Principles of Standard Usage 1 Use Technically Accurate Language 2 Use the Appropriate Level of Formality | |
Avoid Grammatical Myths | |
Avoid Bulky Sentences 82 | |
Make Sure Nouns and Pronouns Agree 7 Place Words Properly | |
Be Moderate with Adjectives and Adverbs | |
Avoid Empty Phrases | |
Keep Elements Parallel | |
Keep Punctuation Simple | |
Stick with the Stylebook Principles of Simple Language 1 Think Before You Write Then Write Logically | |
Write Naturally 3 Eliminate Unnecessary Words and Phrases 4 Avoid Redundancies | |
Prefer Simple Words 6 Use Contractions Carefully | |
Avoid Creating New Words 8 Avoid Foreign Constructions 9 Avoid Unwanted Rhyme and Alliteration | |
Use Short Sentences 11 Vary Sentence Structure | |
Conducting the Interview | |
Research in Communication | |
Math and Media Writers | |
Using Quotations and Sources in News Stories | |
Alternative Story Types | |
Preparing Broadcast Copy | |
Reporting for Radio and Television | |
Writing and Reporting in the New New Media | |
Writing News Releases | |
Writing for Organizational Media | |
Advocacy and Speechwriting | |
Advertising Copywriting | |
Communication the Future and | |
Other editions - View all
Mediawriting: Print, Broadcast, and Public Relations Wayne R. Whitaker,Janet E. Ramsey,Ronald D. Smith No preview available - 2012 |
Mediawriting: Print, Broadcast, and Public Relations W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith No preview available - 2012 |