Planet Google: One Company's Audacious Plan to Organize Everything We Know

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Simon and Schuster, Sep 22, 2009 - Business & Economics - 288 pages

"In this spellbinding behind-the-scenes look,
Stross leads readers through Google’s evolution…the unfolding narrative reads like a suspense novel" (Publishers Weekly, starred review).

Based on unprecedented access to the "Googleplex," Planet Google goes deep inside the company to unveil the extraordinary scope and scale of its ambition to become the master gate-keeper of "all the world’s information," including its users’ most personal information. New York Times columnist Randall Stross provides a lively tour through Google’s flurry of new information gathering initiatives. Will Google stay true to its famous "Don’t Be Evil" mantra? Will it protect all of the personal information it collects? Planet Google is a much-needed wake-up call about how powerful the Google juggernaut has become.
 

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LibraryThing Review

User Review  - deldevries - LibraryThing

Interesting history of Google with details that cover how using data and algorithms has allowed their services to scale (and scale and scale!) as the Internet grew. There was 1 sentence about Cornell ... Read full review

LibraryThing Review

User Review  - regularguy5mb - LibraryThing

I saw this book sitting on a shelf as I was browsing my local library and immediately thought, "Hey, I should find out more about the company that I seem to spend most of my time engaging with and ... Read full review

Contents

I
1
II
21
III
47
IV
63
V
89
VI
109
VII
129
VIII
153
IX
179
X
195
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About the author (2009)

Randall Stross writes the New York Times column Digital Domain and is professor of business at San Jose State University. He is the author of several critically acclaimed books, including The Wizard of Menlo Park, eBoys, and The Microsoft Way. He lives in Burlingame, California.

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