The Vernor's Story: From Gnomes to Now

Front Cover
University of Michigan Press, 2003 - Antiques & Collectibles - 128 pages
1 Review
Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.
  Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story.
  A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere.
Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.
  

What people are saying - Write a review

The History and Growth of Vernor's

User Review  - Overstock.com

This is a fascinating story of the Vernor's (Wernor"s in Germany) family and the beginning of the company some 70 years ago that created a favorite carbonated soda pop in Detroit, Michigan. The 128 ... Read full review

Contents

Founding Father of Detroits Drink
3
Detroits Pop Boom Years
23
Modernization
47
Creating Vernors Identity
71
Vernors Murals in Michigan
73
Collecting Vintage Vernors Items
87
Afterword
109
A Chronology of Events in the History of Vernors dn the SoftDrink History
111
Notes
121
Bibliography
123
Acknowledgments
127
Copyright

Common terms and phrases

Popular passages

Page 123 - Working Detroit:The Making of a Union Town. New York: Adama Books, 1984.

References to this book

About the author (2003)

Rouch is President of STudio3/Innovations, a marketing and consulting firmrepresenting fine artists in the automotive and fine-arts fields.

Bibliographic information