Blink: The Power of Thinking Without Thinking

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Little, Brown, Jan 11, 2005 - Self-Help - 288 pages
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

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BLINK: The Power of Thinking Without Thinking

User Review  - Kirkus

We need to place more trust in our "thin-slicer"—our capacity to make instant judgments—but we also need to sharpen its edge more keenly with experience and education.Gladwell's second entry into ... Read full review

A great eye opening read.

User Review  - jessicamcwilliams -

I was told to read this as a psychology extra credit book and it turned out to be a book I couldnt put down. With working full time and going to school full time I somehow managed to squeeze this book in. It was well worth it. Read full review

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About the author (2005)

Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the host of the podcast Revisionist History and the author of The Tipping Point, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.

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