## Applying Frame-of-reference Psychophysics to Problems in Cartographic Communication |

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### Contents

Psychophysical Research and Cartographic | 4 |

FIGURE PAGE 1 A basic model of cartographic communication | 6 |

A thematic map communication model | 8 |

28 other sections not shown

### Common terms and phrases

adaptation level Adaptation-Level Theory anchor effects apparent-value scaling Approach to Behavior bipolar cartographic communication Chapter Clark University comparative judgment continua cross-modality dimensions discriminal dispersion distance Ekman empirical Experimental Psychology exponent Figure Flannery frame-of-reference psychophysics geometric mean graduated circles graduated symbols Helson Ibid interval scale large legend law of comparative legend symbols log values logarithmic function logarithmic mean logarithmic mean equation magnitude estimation map design map perception map reader Meihoefer multidimensional scaling multiple-symbol legend nominal scale normally distributed numerical obtained ordinal scale parameters perceptual abilities physical power function power law problem prothetic psycho psychological scale psychometric function psychophysical judgment psychophysical law psychophysical methods psychophysical research psychophysicists quantitative ratio scales reformulated Fechner law regression lines relationship S. S. Stevens science of psychophysics Sensory small legend standard deviation statistics stimulus scale stimulus values test group test subject Thurstone underestimation visual perception Weber Weber's law weighted geometric mean weighted logarithmic mean