I Am Almost Always Hungry

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Princeton Architectural Press, Oct 1, 1999 - Art - 262 pages
2 Reviews
Legendary Harper's Bazaar art director Alexey Brodovitch had a favorite saying: "Why to eat bacon and eggs every day?" The designers at San Francisco-based design firm Cahan & Associates, in their hunger for fresh ideas, find inspiration in the most unexpected places, such as an oddly sculptural piece of discarded metal in the alley near their office, or a conversation with an elaborately tattooed bicycle messenger. From these eclectic ingredients the office serves up in-your-face graphics that are exceptional for their visceral impact yet still convey the strategic thinking behind each piece. The firm's working methods, involving extensive exploration, collaborations, and play, are documented in this monograph through interviews with found Bill Cahan, clients, and vendors; writings by colleagues; photo essays; proposals to clients that were accepted and rejected; and finished pieces, providing a portrait of a firm for whom process is just as important as product.

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Review: I Am Almost Always Hungry

User Review  - Brendon - Goodreads

Amazing insight into the process of one of the most prolific and masterful design firms in the country. Filled with all sorts of inspiration and advice for harnessing and refining the chaos that is ... Read full review

Review: I Am Almost Always Hungry

User Review  - Andi S. Boediman - Goodreads

Cahan Associates is a design house that specializes in annual report. Their approach is not from design point of view, but solving a communication problem. That's why their design is very brilliant and diverse. My 5 stars for book that truly inspire. Read full review


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About the author (1999)

Cahan & Associates was founded in 1984 and works on projects ranging from packaging and annual reports to posters, websites, and corporate identity programs, with clients including Coca-Cola, Sun Microsystems, and the U.S. Postal Service. They have receive

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