Go-Givers Sell More

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Penguin, Feb 18, 2010 - Business & Economics - 208 pages
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With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business.

Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.

Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be.

As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically.

Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
 

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LibraryThing Review

User Review  - capiam1234 - LibraryThing

If you are in sales or not, employee or state at home parent, The Go-Giver is a book for everyone to read and live the examples presented by Bob Burg & John David Mann. It teaches all of us that truly ... Read full review

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Contents

Title Page Copyright Page Dedication Introduction
The Law of Value
Create Value
MacGuffin
Giving
Money
The Paradox
Your Economy
Skills
Curiosity
Maturity
The Law of Influence
Build Networks
Fuzzy Influence
The Perfect Pitch
Great Questions

The Law of Compensation
Touch Lives
People
Rapport
FollowThrough
Your Serve
Posture
Copyright

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About the author (2010)

Bob Burg is a popular conference speaker who teaches the tenets of The Go-Giver to audiences around the world. A former sales professional, he is also the author of Endless Referrals.

John David Mann is an award-winning author whose titles include the New York Times bestsellers The Red Circle and Flash Foresight and the international bestseller The Go-Giver.

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