Go-Givers Sell More

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Penguin, Feb 18, 2010 - Business & Economics - 208 pages
42 Reviews
With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business.

Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.

Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be.

As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically.

Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

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Review: Go-Givers Sell More

User Review  - Tim Plett - Goodreads

I think this is a wonderful book. It genuinely touched me and gave much food for thought. My number one personal take away is the question of receptivity. I understand giving but I find receiving hard. I do deserve the sale. But engraining that is a huge challenge. Now I need to find Go-giver. Read full review

Review: Go-Givers Sell More

User Review  - Matt Soderstrum - Goodreads

This is a good follow up to the previous book - "The Go Giver". This book is directed to those in sales, but there are lots of "take aways" for life in general. These books have really caused me to think how I can add value to people - LOTS of people! Read full review



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About the author (2010)

Bob Burg is a highly sought-after speaker who teaches the principles at the core of "The Go-Giver" to audiences worldwide. A former top sales professional, he is also the author of "Endless Referrals,"
John David Man has been writing about business, leadership, and the laws of success for more than twenty years. He is the author of "The Zen of MLM" and coauthor of "You Call the Shots" and "A Deadly Misunderstanding,

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