HBR's 10 Must Reads on Communication (with featured article ÒThe Necessary Art of Persuasion,Ó by Jay A. Conger)NEW from the bestselling HBR’s 10 Must Reads series. The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: • Pitch your brilliant idea—successfully • Connect with your audience • Establish credibility • Inspire others to carry out your vision • Adapt to stakeholders’ decision-making styles • Frame goals around common interests • Build consensus and win support Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Strategic Marketing HBR’s 10 Must Reads on Teams |
Contents
Change the Way You Persuade
| 1 |
Harnessing the Science of Persuasion
| 25 |
The Power of Talk
| 43 |
The Necessary Art of Persuasion
| 67 |
Is Science Killing Your Company?
| 91 |
How to Become an Authentic Speaker
| 105 |
Telling Tales
| 115 |
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Common terms and phrases
arguments asked audience behavior Bill Gates boss Carly Fiorina catcher challenge charismatic colleagues commitment communication company’s Consider controllers corporate creative credibility cross-functional teams culture Deborah Tannen decisions didn’t discussion Douglas Daft effective persuaders Elizabeth emotional employees example executives experience expertise feel Flood focus goals happened HBR’s important Jeremy Karen Larry Ellison leaders leadership linguistic style listeners marketing meeting mental model narrative neophytes Nick Nolan organization organizational people’s person persuasion Peter Coors pitch pitchers presentation problem proposal questions Rafael rehearse relationships reorganization response restructuring risk ritual share Shoney showrunners silence situation skeptic someone speak speaker speech spiral of silence story storytelling strategy stressful conversations successful tactics talk tell tend There’s things thinkers tion trying Warniers What’s women World Bank Zambia