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What Is Public Relations?
Interpreting Management to the Public
Effective Public Relations
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60 Minutes activities advertising agencies American announced annual report attitudes audience become broadcast Cabbage Patch Kids campaign chairman challenge Chase Manhattan Bank clients company's consumer corporate counsel Courtesy crisis customers Dalkon Shield desktop publishing Directory editor ethical example executive fact federal FIGURE Hill & Knowlton important industry institutions interest internal interview investors issues management Johnson & Johnson journalists magazine ment million newsletter newspapers Nike organization organization's P. T. Barnum P.O. Box percent practice of public president problems public affairs public opinion public relations firm Public Relations Journal public relations practitioners public relations professionals questions radio rela release responsibility role shareholders speech speechwriter story strategies television tions Tylenol United Wall Street Journal Washington words writing York