McGraw Hill Professional, Jan 6, 2006 - Mathematics - 384 pages
Take the FEAR OUT of Business Calculus

Business Calculus Demystified clarifies the concepts and processes of calculus and demonstrates their applications to the workplace. Best-selling math author Rhonda Huettenmueller uses the same combination of winning step-by-step teaching techniques and real-world business and mathematical examples that have succeeded with tens of thousands of college students, regardless of their math experience or affinity for the subject.

With Business Calculus Demystified, you learn at your own pace. You get explanations that make differentiation and integration -- the main concepts of calculus -- understandable and interesting. This unique self-teaching guide reinforces learning, builds your confidence and skill, and continuously demonstrates your mastery of topics with a wealth of practice problems and detailed solutions throughout, multiple-choice quizzes at the end of each chapter, and a "final exam" that tests your total understanding of business calculus.

Learn business calculus for the real world! This self-teaching course conquers confusion with clarity and ease. Get ready to:

• Get a solid foundation right from the start with a review of algebra
• Master one idea per section -- develop complete, comfortable understanding of a topic before proceeding to the next
• Find a well-explained definition of the derivative and its properties; instantaneous rates of change; the power, product, quotient, and chain rules; and layering different formulas
• Learn methods for maximizing revenue and profit... minimizing cost... and solving other optimizing problems
• See how to use calculus to sketch graphs
• Understand implicit differentiation, rational functions, exponents, and logarithm functions -- learn how to use log properties to simplify differentiation
• Painlessly learn integration formulas and techniques and applications of the integral
• Take a "final exam" and grade it yourself!

Who says business calculus has to be boring? Business Calculus Demystified is a lively and entertaining way to master this essential math subject!

### What people are saying -Write a review

We haven't found any reviews in the usual places.

### Contents

 Algebra Review 1 Chapter 1 The Slope of a Line and the Average Rate of Change 29 Chapter 2 The Limit and Continuity 39 Chapter 3 The Derivative 75 Chapter 4 Three Important Formulas 91 Chapter 5 Instantaneous Rates of Change 117 Chapter 6 Chain Rule 126 Chapter 7 Implicit Differentiation and Related Rates 143
 Chapter 10 Business Applications of the Derivative 234 Chapter 11 Exponential and Logarithmic Functions 279 Chapter 12 Elasticity of Demand 313 Chapter 13 The Indefinite Integral 325 Chapter 14 The Definite Integral and the Area Under the Curve 353 Chapter 15 Applications of the Integral 390 Final Exam 421 Index 441

 Chapter 8 Graphing and the First Derivative Test 182 Chapter 9 The Second Derivative and Concavity 217