The Swimsuit Issue and Sport: Hegemonic Masculinity in Sports Illustrated
This study of the Sports Illustrated swimsuit issue demonstrates how the magazine encourages individual and institutional practices that create and maintain inequality. Laurel Davis illustrates how the interactions of media production, media texts, media consumption, and social context influence meaning. Individuals interpretations of and reactions to the magazine are influenced by their views about gender and sexuality, views that have been shaped by their social experiences. Based on extensive interviews with Sports Illustrated producers and consumers, as well as analysis of every swimsuit issue from the first in 1964 to those of the 1990s, the book argues that Sports Illustrated uses the swimsuit issue to secure a large male audience by creating a climate of hegemonic masculinity. This practice produces considerable profit but on the way to the bank tramples women, gays, lesbians, people of color, and residents of the postcolonialized world."
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I think that in light of what has been written so far i can see that there is space for a long overdue new direction to be taken regarding mens swimwear.
i am at present waiting for a patent to address this issue. i am interested in like minded people to talk to about this, and also looking for a way to get it out onto the open market. It will take the way men look at themselves in swimwear to a different level.
please forward any comments to my e mail address.