Guide to Managerial Communication: Effective Business Writing and SpeakingWritten by a leader in the management communication field and experienced consultant, this succinct and down-to-earth guide summarizes and reviews communication, writing, and speaking strategies - arming students with the know-how, techniques, and skills to deal successfully with managerial communication issues they will face as future business professionals. |
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Page 54
... paragraphs . Ineffective use of white space : paragraph too long If you consistently write very long paragraphs , your reader may just look at the page and say , " Forget it ! Why should I wade through all the material to pick out the ...
... paragraphs . Ineffective use of white space : paragraph too long If you consistently write very long paragraphs , your reader may just look at the page and say , " Forget it ! Why should I wade through all the material to pick out the ...
Page 64
... paragraphs . Good paragraphs are characterized by a generalization and support , a topic sentence or heading that states the generalization , and appropriate development . Generalization and support Each paragraph should begin with a ...
... paragraphs . Good paragraphs are characterized by a generalization and support , a topic sentence or heading that states the generalization , and appropriate development . Generalization and support Each paragraph should begin with a ...
Page 65
... paragraphs , as a topic sentence ; for sections , as a heading or subheading . Here are some examples , showing the ... paragraphs Although one - sentence paragraphs are fine when used occa- sionally for emphasis , if you consistently ...
... paragraphs , as a topic sentence ; for sections , as a heading or subheading . Here are some examples , showing the ... paragraphs Although one - sentence paragraphs are fine when used occa- sionally for emphasis , if you consistently ...
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Common terms and phrases
active active voice agenda answer audience strategy audience's Avoiding wordiness chapter chartjunk choose Coherence and Emphasis color comma comma splice communication objective communication strategy consult/join credibility cultures decide demand for Product discussed document design draft edit effective electronic emphasize equipment example expect Fact Fact Flipcharts formal Gantt charts handouts headline idea chart important indentation independent clauses Ineffective issues jargon letters linking verbs Low Context Cultures MACRO WRITING main ideas main points meeting message strategy micro nonverbal nonverbal communication options ORGANIZE YOUR THOUGHTS Overhead projectors paragraphs participants passive person phrases prepositions projectors pronoun questions readable reader recommendations record relaxation relaxation techniques sans serif situations someone speaker speaking stand-alone sense strategy see pages structure style sure talk techniques tell/sell presentation tion transitions typography visual aids voice white space word charts words total World Wide Web writer's block