Strategic Planning for Design Firms

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Kaplan Pub., May 1, 2007 - Architecture - 211 pages
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A comprehensive guide to strategic planning for design professionals dedicated to the built environment – architects, engineers, environmental consultants, landscape architects, interior designers, and planners.  Using real-life examples in a clear, accessible format, Strategic Planning for Design Firms will help leaders and owners of design firms understand the concepts of strategic planning and how to use them to complete a strategic planning process in their own firms.  The guide is organized into three distinct sections:

  • The Strategic Planning Process: Why does my firm need a strategic plan? How can I ensure its success?
  • The Six Elements of a Strategic Plan: How to prepare a sound strategic plan.
  • The Major Issues of Strategic Planning: What issues are likely to arise in the strategic planning process?

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About the author (2007)

Raymond Kogan, AIA is the president of Kogan & Company, a consulting firm specializing in strategic planning, management consulting, and marketing consulting for design and construction firms.  A registered architect, he has more than 30 years of experience in the practice, management, and marketing of architecture.
Michael Tardif, Assoc. AIA, Hon. SDA, is a freelance writer and editor who has spent 15 years as a project architect and manager, 4 years as a design technology consultant to architectural/engineering firms, and 6 years as a director of educational programs and publications for design professionals.  He is a contributing editor of The Architect’s Handbook of Professional Practice, 13th Edition (American Institute of Architects), and is a lifetime honorary member of the Society of Design Administration.

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