Qualitative Media Analysis
In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. How to obtain, categorize, and analyze these different media documents is the subject of this entry in the Qualitative Research Methods series. Author David L. Altheide looks at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces. This handy volume, Qualitative Media Analysis, is ideal for students and professionals in research methods, sociology, communication studies, social theory, and political science.
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Process of Qualitative Document Analysis
Newspapers Magazines and Electronic Documents
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accounts activities Altheide analyzed approach Arizona Republic audience member bar counter categories and codes Chapter computer file conceptual coverage crime data collection Denzin descriptions develop discussed disk electronic emergent emphasis Ethnographic content analysis event example experience field notes focus formats Glasgow Media Group gonzo justice grounded theory headlines hyperreality illustrate important individual information bases information technology interaction interpretation investigation involved Iranian hostage crisis issues January 15 LEXIS/NEXIS mass media meaning messages newspapers Noriega numerous organization oriented peace perspective precoded problems protocol qualitative data analysis qualitative document analysis qualitative research quantitative content analysis random sampling record refer reflexive relevant reports researcher's sampling strategy segments selected semiotics significance social sources specific Step suggested tape television themes and frames theoretical sampling topic tracking discourse understand unit of analysis violence visuals word fear
Page 87 - University, where he has taught since receiving his Ph.D. from the University of Wisconsin. His interests in librarianship are "those of an historian and history teacher . . . who relies on libraries and librarians to provide the raw materials for study and teaching.
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