Qualitative Media Analysis

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SAGE, 1996 - Reference - 87 pages
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In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. How to obtain, categorize, and analyze these different media documents is the subject of this entry in the Qualitative Research Methods series. Author David L. Altheide looks at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces. This handy volume, Qualitative Media Analysis, is ideal for students and professionals in research methods, sociology, communication studies, social theory, and political science.
 

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Contents

Ethnographic Content Analysis
13
Process of Qualitative Document Analysis
23
Newspapers Magazines and Electronic Documents
44
Electronic Reality
59
Tracking Discourse
68
Field Notes and Other Data
75
Appendix
82
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About the author (1996)

David Altheide, PhD, http://www.public.asu.edu/~atdla/ is Regents' Professor in the School of Justice and Social Inquiry at Arizona State University, where he has taught for 35 years. His work has focused on the role of mass media and information technology in social control. Dr. Altheide received the Cooley Award three times, given to the outstanding book in symbolic interaction, from the Society for the Study of Symbolic Interaction: In 2007 for Terrorism and the Politics of Fear (2006); in 2004 for Creating Fear: News and the Construction of Crisis (2002); and in 1986 for Media Power (1985). Dr. Altheide received the 2005 George Herbert Mead Award for lifetime contributions from the Society for the Study of Symbolic Interaction, and the society's Mentor Achievement Award in 2007.

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